Lynda Smith, Founder
Wisdom Preserver and Connection Specialist
Lynda has a passionate love of people and the development of future leaders. She is a master networker, innovator and big-picture thinker. Lynda has 33 years business experience and a unique set of skills and knowledge, creating an unmatched value proposition in dealing with all aspects of the local Baby Boomer market (those born between 1946 and 1966). Lynda has travelled extensively both locally and internationally, giving her diverse experience and the ability to see through traditional boundaries, and to bring diverse areas together to create something unique. Her knowledge and experience spans education, business and the South African Baby Boomer market. Her diverse set of abilities include: strategic thinking, leadership development, sales and marketing, coaching, counseling, facilitation, writing, public speaking and networking.
Lynda is the CEO of Refirement Network, a business involved in helping organisations and Baby Boomers to understand the opportunities and challenges that the future holds for this demographic group. Her work focuses around helping Baby Boomers plan for their next season of life and identify where they can still add value in business and society. She is also involved in helping organisations develop a Baby Boomer business strategy going forward, to retain their necessary skills, experience and organisational wisdom and plan for the changing world of work. Refirement Network hosts conferences, workshops and other public events, is involved in educating organisations and Baby Boomers through the media, assists companies with Baby Boomer strategy and wisdom preservation, and conducts life coaching for the retirement years.
Lynda began her business career in education when she started her own Educational School Supplies business. She then joined the direct sales division of Smile Education Systems where she eventually became the Sales and Marketing Director and then the International Director. She then helped grow the MySchool programme with Woolworths in South Africa, which assists schools with funding on a sustainable basis. She has also worked with the TomorrowToday.biz team, helping companies understand how the world is changing and the challenges and opportunities of working in the 21st Century.
Lynda is an excellent Social Entrepreneur and networker able to connect the right people, thereby creating synergy and dynamism. She has a real passion for children, women in leadership and understanding how we as South Africans can unlock skills development and grow the economy. Lynda feels strongly that the social landscape of South Africa will only be influenced when South Africans understand how important it is to play an active role in the development of the future generation. Lynda is also a Dinokeng Scenario facilitator.
Lynda has two adult children and 4 grandchildren. Her hobbies include reading, learning, theatre, movies, travel and socialising with friends and family.
What Lynda can do for you
- Writing and Communication
- Strategy development
- Coaching and counseling
- Workshops and key note presentations
- Retirement Coaching for 21st century boomers
- Leadership development
Lynda's unique knowledge and skills sets includes;
- Generational knowledge
- Knowledge of the connection economy
- SA expert on Baby Boomer trends
- Challenges in the workplace
- The changing world of work
- Parenting knowledge
- Cause related marketing
- Social Entrepreneurship
- SA Solutions to current challenges