Building your brand and becoming an entrepreneur 50+

The message out there is that the world of work has changed and that we all should work longer. In many cases this may mean becoming an entrepreneur and building your own brand.

The best way to tackle your current situation if you have not saved enough is to try and clear debt, decrease your expenses and clutter, live simply and work longer. The longer you can allow your investments to grow and live off what you earn in a simplified life, the better chance you have of a financially positive longevity plan.

Here are six lessons on becoming an entrepreneur:

  1. Passion and drive are key ingredients in the world of entrepreneurship. Take the time to work out what skills you have, what the world needs, what you love and what you can get paid for and you will normally find your passion. Converting this into a business plan is key to your success.
  2. You need resilience and a “can do” mind-set to make it. The road of entrepreneurship has many valleys but also mountain tops. Do you have tenacity? Are you able to push through and persevere?
  3. Your mind-set needs to be about seeing a world full of opportunities.
  4. Part of success in life is failure. We learn most of our lessons along the journey. An entrepreneur needs to take calculated risks at times and not all of them work.
  5. Build your brand on social media and any channel that may help to spread the message.
  6. It takes time and money to build a business. It can take up to three years to earn enough so take this into account when planning.

The best advice is to plan 3-5 years in advance where possible so that you start the process while you are still working. Work on your business in small ways so that by the time you need to transition from full time work to working for yourself you are ready and cash flow positive.

Your second career may look very different from your first career. That is ok. The world of work has changed. So we adapt and make the changes. These years ahead may be the time you have the most fun and also improve your chances of living younger for longer.

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